What does SEO consist of?
SEO (Search engine optimisation) is constantly evolving to keep up with the search engines relentless battle to improve the search results, and so has changed a lot since it first began. The process of effective SEO can also differ immensely depending on the type of website and the industry it’s in. When choosing a SEO company it is important that they understand this and don’t try to sell you a set package.
Despite this, there are core areas of SEO that remain vital in any campaign. At the very basic level these areas are broken down into four major categories, click on the links to learn more about them.
Thorough keyword research is vital to any search engine optimisation campaign. Keyword research provides an insight into what keywords are being searched for, the amount of visits you can expect from keywords and also the level of competition on a term.
On page factors are ones that directly affect the website. Examples of these are keyword research, title tags, internal linking structure and source code optimisation. Generally making sure the website is structured in the most search engine friendly way.
Off page factors include everything that occurs outside of the website to help improve the rankings. Examples of these are backlink analysis, link building and link bait.
The main goal of SEO is to drive traffic to your website by increasing the websites visibility in the search engines and online. Without reporting it’s difficult to know how well the SEO campaign is performing and the effect it has had on your overall business.
To understand these factors in greater detail it is worth reading about how search engines rank pages.
