After being a pro member of My Blog Guest for a while now, it has become a staple of our SEO diet and an essential tool for getting maximum benefit out of our online marketing efforts for both ourselves and our clients.

The results have been fantastic in terms of both time saved and return on investment and it has helped increase the effectiveness of our business processes to no end. As a result of this, we have put together this post to give you an insight into how the community can be leveraged to enhance most aspects of your online marketing activities, from community building, to search engine optimisation and social media marketing.

Overview

To start with here’s a brief overview of the site:

My Blog Guest has been around since the end of 2009 and was started by Ann Smarty as a way to allow people looking to guest post to connect with blogs that were looking for interesting content. The idea has been around for a while, but there hasn’t been a way of scaling the guest posting process, so kudos to Ann for spotting the potential.

The forum allows users to connect with each other and let the community know if / what they are looking to post about, or if they are looking for some quality content to host on their sites. The site also offers premium users the option to post content they have created into the articles gallery where blog owners can make offers to host the content. If you want to learn more about the site go have a look around

As far as the community goes, it’s great. The people here are very welcoming and will take the time to explain things, it also helps to build great relationships between bloggers and webmasters. The level of quality in the forum is also high due to the fact that everyone is knowledgeable about the processes and how to utilise guest posting. There’s no shady activity going on due to the open nature of the community, and I often find that guest post offers that I receive through My Blog Guest are often of much higher quality than those I receive from general email enquiries.

Now to move on to the benefits that come from joining the community and getting involved. These are things that will benefit your business directly:

Time saving

First off is one of the most important points. The process of guest posting isn’t wasn’t easy. Locating webmasters and contacting them for potential guest post opportunities is a time consuming process. My Blog Guest takes these steps out of the process saving you time to focus on other marketing activities.

Direct contact with the people that matter

Because you get straight through to the webmasters, you get directly to the people that matter. This means you get quicker responses to questions, and your posts get published a lot quicker. You are also part of an opt in community, with everyone being there to connect – you no longer have to keep chasing people up just to see if they are even open to the idea of hosting any of your content.

Scaleable

If you are in the marketing business and work for multiple clients it can be hard to create a scaleable process to follow. The community allows you to centralise the majority of your networking, and while it won’t provide you with unlimited resources, it’s a great hub to start from.

Networking

The community offers a valuable chance to network with some very useful and interesting people. Connections can be made easily through the forum and relationships with webmasters can easily be built.

Social Media

As well as providing you with great content for your site, the forum also offers support when it comes to promoting this content across social media networks. We all know how important social media is becoming and this is a really great way of getting decent exposure and tapping into this market. I tend to see a noticeable increase in traffic after getting some help from the My Blog Guest guys.

Increased efficiency and effectiveness

This point is really a result of all the others mentioned here. Working with My Blog Guest you can expect to see much more effective results from your time than without it. The benefits it provides can really step your campaigns up to the next level and provide results you never thought possible.

Hopefully this has given you an insight into some of the benefits of being part of the My Blog Guest community. There’s no reason not to get involved, the more people that are part of the community the more effective it becomes. Pro membership is well worth the small monthly cost for what it provides but even without it, it’s still one of the most effective marketing tools around and a vital tool for any serious marketer’s arsenal.