Keyword research is vital for any SEO campaign, but with the search engines constant battle to understand language semantics, it’s important to understand what keywords are deemed related to your website and whether or not they should appear.

With the vast amount of data that the search engines have gathered from indexing the web they have what is probably the largest ever repository on how language is used. This enables them to understand what words are related and apply this in the ranking process.

A lot of tools are out there for keyword research, but one of the most often overlooked tools for semantic research is Google’s wonder wheel.

Enter in a term and Google will provide you with a selection of keyword that it deems to be semantically related. By including these phrases on your website where relevant you are helping to reassure and educate the search engines about the topic of your website.