At the moment all the search engines are announcing numerous deals with social media sites to integrate results into real time search. Google’s deal with Facebook now means that Facebook content is included in Google’s search results when deemed relevant.

The latest move means that news pages, photos and blog posts that fan pages publish can now potentially show up in search results, helping to drive traffic provide another reason for businesses to consider using social media as part of their online efforts.

While inclusion of facebook content will most likely be integrated slowly, we should see it more and more of it as it gets rolled out.